Friday, 22 August 2008
I shouldn' compare the two at all. But I just did.
I wouldn't be able to explain it better than this video, please wacth:
It is hillarious!
I am definitely joining the crowd and may be even helping getting it organized.
Spread the word
Among a few I would like to acknowledge UKAWARE for putting on such a great event, NORWEX, for the great opportunity to do business with microfiber cleaning cloths, my favourite online green directory OneGreenEarth for providing a more affordable space for that, GoodEnergy and Mercy Oil for the lovely company, The Greenshop group for inspiring me to paint everything with environmentally friendly paints, The Ecologist for existing, Maleorganic for allowing me to participate in their luckywall, B.sustainable for introducing me to omlet and for inspiring me to work with schools on sustainability, MorsBags for allowing me to saw my morsebag in the last minute (see photo) and thank you all who stopped by the Norwex booth.
I was happy to mention few things here and there about what we do at UltimatelyECO with all the Norwex cleaning materials.
Here is a movie featuring the event:
Thursday, 21 August 2008
That was the first (only) time that I have attended the Green Entrepreneurs Meet up organized by Fergal byrne.
Green Baby founder Jill Barker gave a fireside talk on how she build the company to what is now a chain and franchise of baby and mother shops full of healthy and environmentally friendly stuff!
It was a very inspirational, informative and motivating speech. The highlights for me were: 1. just do it, regardless of what everybody else is saying - if you believe in yourself, you can do it!; 2. advertising doesn't work - good PR does; 3. Plan ahead and do the numbers; 4. find a friend to help you create an adequate marketing strategy;-).
I want to think Jill is not a lucky person, but a truly adventurous and skilful entrepreneur, who managed to grasp the potential of an idea and use the opportunity and her skills to build a succeeding business. (I hate the concept of luck - it is pointless!)
Jill used to be a banker, so I might be right. Knowing about finance, budgeting and planning and organizing is an excellent foundation for being an entrepreneur (all rules have exceptions).
It would have been a great evening had I had the chance to stay after the talk and mingle with some great selection of green entrepreneurs and professionals.
Thanks, Fergal byrne.