Green Entrepreneurs Meet up | 13 May 2008

That was the first (only) time that I have attended the Green Entrepreneurs Meet up organized by Fergal byrne.

Green Baby founder Jill Barker gave a fireside talk on how she build the company to what is now a chain and franchise of baby and mother shops full of healthy and environmentally friendly stuff!
It was a very inspirational, informative and motivating speech. The highlights for me were: 1. just do it, regardless of what everybody else is saying - if you believe in yourself, you can do it!; 2. advertising doesn't work - good PR does; 3. Plan ahead and do the numbers; 4. find a friend to help you create an adequate marketing strategy;-).

I want to think Jill is not a lucky person, but a truly adventurous and skilful entrepreneur, who managed to grasp the potential of an idea and use the opportunity and her skills to build a succeeding business. (I hate the concept of luck - it is pointless!)

Jill used to be a banker, so I might be right. Knowing about finance, budgeting and planning and organizing is an excellent foundation for being an entrepreneur (all rules have exceptions).

It would have been a great evening had I had the chance to stay after the talk and mingle with some great selection of green entrepreneurs and professionals.

Thanks, Fergal byrne.